Straight to store


Enter your email below to subscribe to our newsletter.

Female eco-entrepreneur awarded for taking on carbon market

Jane Burston, Director and Founder of Carbon Retirement, has been named in Management Today’s 2011 “35 under 35” list of talented female leaders in UK business – announced in The Sunday Times yesterday.

Carbon Retirement leverages the EU Emissions Trading Scheme, an international market in which industries buy and sell “pollution permits”, to bring positive change to the voluntary carbon offset market.

Both carbon trading and carbon offsetting are male dominated professions; in a report issued by Climate Human Capital, only 7% of senior hires in the Environmental Commodities market between July 2010 and March 2011 were women. Burston is the only woman leading a carbon offset firm in the UK.

Carbon offsetting has in the past been a source of reputational risk for organisations but Carbon Retirement reduce this risk for clients.  Her approach offers clients a unique carbon offset model which is more robust, measurable and transparent than traditional carbon offset methods.

Carbon Retirement buys “pollution permits” that are needed by heavy industry in Europe (as part of the EU Emissions Trading Scheme) and then permanently removes them from the system so they cannot be used. This forces industrial companies that would have bought the permits to reduce their emissions instead.

In the three years since inception Burston and her company Carbon Retirement have won a total of 11 accolades for innovation, entrepreneurship and ethics.

A Cambridge graduate with a first class degree in Philosophy, Burston spent four years working in a strategy consultancy before moving to public sector climate policy development at Transport for London. She set up Carbon Retirement in 2008 to provide a reliable method of carbon offsetting for businesses, consumers and the public sector.

Carbon Retirement’s clients include FTSE 100 private equity firm 3i, the Church of England and the UK Committee on Climate Change – an independent group of the UK’s top climate scientists.

Jane Burston said:

“I am delighted to be named in Management Today’s list – not just because it reflects all the hard work and that has gone into setting Carbon Retirement up but also because it demonstrates there is real value in environmental business.”

“Carbon Retirement sets out to challenge an established market by giving clients a more effective and transparent alternative to traditional offsetting. Being named in the list is testament to our robust approach and innovation in business.”


      Our latest awards


What people say

  • "This might just be the world's first truly ethical offseting scheme."

    John Grant, Author of The Green Marketing Manifesto
  • "I have never been a fan of carbon offsetting but Carbon Retirement is different"

    Richard Ellis, Group Head of CSR Alliance Boots
  • "I have long thought European Allowances were the best alternative to offsets"

    Joseph Romm, Former environment advisor to Bill Clinton
  • "Carbon Retirement is an innovative idea that has clear differentiation in the market"

    Jo Hill, Unltd.
  • “We benefit from Carbon Retirement's innovative and responsible approach to carbon offsetting.”

    Adam Black, Head of Sustainability Doughty Hanson

Carbon neutral certified company